Color symbolism is a heavily discussed subject within the graphic design domain, probably more so in the branding and identity branch. Here, designers make use of only a few colors and it is imperative that they convey the right message. Today, we’re going to take a look at the basic meaning of the color red and how it influences the people that use/look at your designs.
It’s interesting that in color psychology, red is the one color that generates the greatest agreement among scientists regarding its meaning. It’s generally associated with strength, virility, stimulation, excitement and even danger and anger. It was the color of Roman battle flags, of Christian priests’ cloths and of communism during the early twentieth century Russian revolution. On the one hand, it’s the color of the traditional wedding dress in China and the burial color in many other cultures. On the other hand, it’s the universal color of love, action and dynamism. Let’s see some of the latest vector illustrations that use the color red and how they inspire us.
If you want to learn more about color symbolism and psychology, you can read about it here. How does the color red make you feel?